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Home » Not Cruelty Free » Is Avon Cruelty Free and Vegan? (2022 Update)

Is Avon Cruelty Free and Vegan? (2022 Update)

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Avon is not cruelty free. This means that their products are tested on animals.

Additionally, Avon is not 100% vegan as a brand. However, they do have some vegan options.

To learn more about this brand and find out why they’re not cruelty free, keep on reading!

And if you’re looking for new cruelty free products to add to your beauty routine, make sure to check out the last section of this post where you’ll find some of the best Avon cruelty free alternatives.

Let’s dive right in!

Is Avon cruelty free? Are Avon products tested on animals?

Avon is NOT cruelty free.

In order to be cruelty free, brands:

  • Must not test their finished products or ingredients on animals
  • Must make sure that their suppliers don’t test on animals
  • Must not commission third parties to test their products on animals
  • Must not sell their products in stores in mainland China, or other countries where animal testing is still required by law

Let’s look at Avon’s animal testing policy:

Does Avon test on animals?

Avon never tests products on animals. Under no circumstances does Avon conduct animal testing on any of its ingredients and products and Avon does not require that suppliers of ingredients and products produced for Avon conduct animal testing on our behalf. 

Doesn’t Avon sell in China where some animal testing is required?

In 2019 we became the first global beauty company* selling in China to stop all animal testing of ingredients and across all its brands**.

How did Avon stop testing on animals in China when it is required by law?

We reformulated some of our products and changed other ranges, which means they don’t need to undergo animal testing in China.

Why does Avon sell in China?

We’ve been committed to ending animal testing for 30 years, but we are also committed to meeting our customers’ needs in China, growing our business there and supporting our Boutique Owners – women who are building their own businesses through selling Avon.

Source : Avon

So, Avon admits that their products are sold in mainland China, but claims that they have avoided animal testing by using certain loopholes.

However, as of 2021, no such loopholes exist. Even though China has relaxed their animal testing requirements, brands that sell in China still can’t be cruelty free.

Avon is referring to avoiding pre-market animal testing, which can be avoided by either manufacturing products in China (instead of importing them) or not selling “special-use” products (hair dye, hair removal products, deodorant, sunscreen, i.e. products that make certain claims).

But here’s the deal:

The problem is that in mainland China, post-market animal testing is still happening. In case of any concerns or customer complaints, products can be pulled from shelves and tested on animals at any time.

By selling in China, Avon has agreed to have their products tested on animals in some cases.

Therefore, Avon is not cruelty free.

Keep on reading for more information!

Is Avon sold in China?

Avon is sold in mainland China where animal testing is still required by law.

Why can’t cruelty free brands sell in mainland China?

Animal testing is still happening for products sold in physical stores in mainland China.

Pre-market animal testing is required for all special-use imported products, and non-routine post-market testing on animals may also be done in cases of customer complaints.

However, please keep in mind that this doesn’t apply to products sold in stores at the airports, or in Hong Kong.

Also, products can be sold online and shipped to mainland China without being tested on animals.

Is Avon owned by a parent brand? If yes, is it cruelty free?

Avon is owned by Natura & Co., which is actually a cruelty free company.

Natura & Co. acquired Avon in January 2020.

Avon’s parent company also owns three other brands: Natura Cosméticos, Aesop and The Body Shop, all of which are cruelty free.

You can read more about Natura’s animal testing policy on their website.

Is Avon vegan?

Avon is not 100% vegan.

They do have some vegan products, but some of their products contain animal-derived ingredients or by-products, which means they can’t be vegan.

Also, please note that since Avon products may be tested on animals in China and are therefore not cruelty free, I wouldn’t consider them vegan-friendly.

Cruelty free and vegan alternatives to Avon

Avon is a brand that sells all types of cosmetics and other products including makeup, skincare, haircare, fragrance and more.

There are so many beauty brands that are cruelty free! That’s why, in my opinion, there’s really no excuse for supporting brands that test on animals.

Some of the best cruelty free alternatives to Avon are:


The Ordinary


Youth to People

Paula’s Choice



Milk Makeup


Urban Decay


IT Cosmetics




Le Labo


Now it’s your turn!

What do you think about Avon’s animal testing policy? What are your favorite cruelty free brands?

Let me know in the comments below!

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