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Is Elf Cruelty Free and Vegan? (2021 Update)

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Elf is 100% cruelty free. None of their ingredients or finished products are tested on animals.

Additionally, Elf is 100% vegan as a brand because their products don’t contain any animal-derived ingredients or by-products.

If you’re interested in learning more about this awesome and ethical makeup brand, keep on reading.

And if you want to explore some new Elf products, make sure to check out the last section of this post where I’ve listed some of their best-sellers.

Let’s dive right in!

Is Elf cruelty free? Are Elf products tested on animals?

Elf doesn’t test on animals and is 100% cruelty free.

  • Elf finished products aren’t tested on animals by anyone, anywhere in the world
  • The ingredients used in their products are never tested on animals by anyone, anywhere in the world
  • Third parties never test Elf products on animals
  • Elf is not sold in mainland China, or in any country where animal testing is still required by law

Look good and feel good — all our formulas are 100% vegan, no animal testing and made without the nasty bad-for-you stuff. Totally guilt-free.

Vegan and cruelty free bunny 100% vegan and cruelty-free, worldwide. Free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

Source: Elf

Elf is certified cruelty free by PETA’s Beauty Without Bunnies program.

If you don’t know the differences between the different cruelty free certifications, check out my post Cruelty Free Certifications Explained: Who Can You Trust?.

Keep on reading for more information!

Is Elf sold in China?

No, Elf products are NOT sold in physical stores in mainland China.

Why can’t cruelty free brands sell in mainland China?

Animal testing is still happening for products sold in physical stores in mainland China.

Pre-market animal testing is required for all special-use imported products, and non-routine post-market testing on animals may also be done in cases of customer complaints.

However, please keep in mind that this doesn’t apply to products sold in stores at the airports, or in Hong Kong.

Also, products can be sold online and shipped to mainland China without being tested on animals.

Is Elf owned by a parent brand? If yes, is it cruelty free?

In 2014, TPG Growth acquired a majority stake in Elf.

TPG Growth is an American investment company that has a large portfolio of investments in different industries, including consumer/retail, media and telecommunications, industrials, technology, travel, leisure, and health care.

Is Elf vegan?

Elf is 100% vegan. None of their products contain any animal-derived ingredients or animal by-products.

Additionally, they never use animal hair in any of their products. Elf only uses synthetic hair in their brushes and false eyelashes.

We do NOT test on animals or endorse such practices. Our products do not contain animal derived ingredients. Beeswax has been replaced by synthetic beeswax and lanolin has been replaced by Bis-Diglyceryl Polyacyladinpale-2. We currently support HSUS and are partners with PETA in the Caring Consumer Project.

Source: Elf

Best Elf products

Elf is an affordable and cruelty free makeup brand that sells eye, lip and face makeup, as well as makeup brushes and tools, and even some skincare products.

Elf products are available on Amazon.

I definitely encourage you to check out their best-sellers! You can start with the e.l.f. Hydrating Face Primer, which is both lightweight and long lasting. It aims to help you achieve that poreless look by smoothing out the skin, preparing it for the foundation and your entire flawless makeup look.


Now, I’d like to hear from you!

Have you tried any Elf products? If so, what are your favorites?

Tell me in the comments below!

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