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Is IT Cosmetics Cruelty Free and Vegan? (2021 Update)

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IT Cosmetics is 100% cruelty free. None of their ingredients or finished products are tested on animals.

IT Cosmetics is not a vegan-friendly brand. 

If you’d like to learn more about this makeup and skincare brand, keep on reading.

By the way, if you want to discover some of the best IT Cosmetics products, you’ll find some of their best-sellers at the end of this post.

Let’s dive right in!

Is IT Cosmetics cruelty free? Are IT Cosmetics products tested on animals?

IT Cosmetics doesn’t test on animals and is 100% cruelty free.

  • IT Cosmetics finished products aren’t tested on animals by anyone, anywhere in the world
  • The ingredients used in their products are never tested on animals by anyone, anywhere in the world
  • Third parties never test IT Cosmetics products on animals
  • IT Cosmetics is not sold in mainland China, or in any country where animal testing is still required by law

IT Cosmetics is certified cruelty free by PETA’s Beauty Without Bunnies program.

If you don’t know the differences between the different cruelty free certifications, check out my post Cruelty Free Certifications Explained: Who Can You Trust?.

IT Cosmetics proudly shares their cruelty free status on their website:

Does IT Cosmetics™ Test on Animals?

IT Cosmetics™ is certified by PETA as a 100% cruelty-free brand, and you will find us listed on their website. Remaining a cruelty-free brand is extremely important to us, as it is to so many of you! IT Cosmetics™ has never tested products on animals, nor do we use animal hair in our brushes—and we have absolutely no plans to change that.

Source: IT Cosmetics website

Keep on reading for more information!

Is IT Cosmetics sold in China?

No, IT Cosmetics products are NOT sold in physical stores in mainland China.

Why can’t cruelty free brands sell in mainland China?

Animal testing is still happening for products sold in physical stores in mainland China.

Pre-market animal testing is required for all special-use imported products, and non-routine post-market testing on animals may also be done in cases of customer complaints.

However, please keep in mind that this doesn’t apply to products sold in stores at the airports, or in Hong Kong.

Also, products can be sold online and shipped to mainland China without being tested on animals.

Is IT Cosmetics owned by a parent brand? If yes, is it cruelty free?

IT Cosmetics is owned by L’Oréal, which is a company that tests on animals.

I have an entire dedicated post about L’Oréal’s cruelty free status and animal testing policy, so if you want to learn more, check it out.

IT Cosmetics was acquired by L’Oréal in 2016.

In 2019, the founders and CEOs of IT Cosmetics – Jamie Kern Lima and Paulo Lima left the company.

Jamie Kern Lima and Paulo Lima, both CEOs of the make-up brand, will cut ties with their brand at the end of their contract and hand over full control to parent company L’Oréal.

Source: Cosmetics Business

You can read more about the acquisition in this Forbes article.

IT Cosmetics remains 100% cruelty free – they don’t test on animals and their products are not sold in mainland China.

Even though when it comes to animal testing L’Oréal can’t be trusted, they do own other brands which have remained cruelty free, such as NYX and Urban Decay.

In conclusion: IT Cosmetics is owned by a parent company that isn’t cruelty free. However, IT Cosmetics has their own animal testing policy independent of their parent company, and has remained 100% cruelty free.

Is IT Cosmetics vegan?

IT Cosmetics is not a vegan brand.

In fact, I couldn’t seem to find any vegan IT Cosmetics products during my research, except for their makeup brushes which don’t use animal hair, so they could be considered vegan.

We apologize for any confusion, while our products are cruelty-free they are not vegan.

Source: IT Cosmetics

In conclusion, IT Cosmetics is not a vegan-friendly brand.

Best IT Cosmetics products

IT Cosmetics is a popular makeup and skincare brand, which has even become a cult favorite.

Their products are developed with the help of plastic surgeons and dermatologists, to create what they call “problem-solving products that care for your skin”.

They target different skin and beauty issues, including: dark circles, redness, dark spots, aging skin, and more.

IT Cosmetics products are available on Amazon.

You can try some of their best-selling products – the IT Cosmetics Bye Bye Under Eye Waterproof Concealer, or the IT Cosmetics Bye Bye Pores Pressed Finishing Powder.


Now, I’d like to hear from you!

What do you think about the cruelty free status of IT Cosmetics?

Tell me in the comments below!

2 thoughts on “Is IT Cosmetics Cruelty Free and Vegan? (2021 Update)”

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