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Home » Not Cruelty Free » Is John Frieda Cruelty Free and Vegan? (2022 Update)

Is John Frieda Cruelty Free and Vegan? (2022 Update)

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John Frieda is not cruelty free. This means that their products are tested on animals.

Additionally, John Frieda is not 100% vegan. 

To learn more about this brand and find out why they’re not cruelty free, keep on reading!

And by the way, if you’re looking for new cruelty free products to add to your hair care routine, make sure to check out the last section of this post where you’ll find some of the best John Frieda cruelty free alternatives.

Let’s dive right in!

Is John Frieda cruelty free? Are John Frieda products tested on animals?

John Frieda is NOT cruelty free.

First, let’s check their animal testing policy (I’ve bolded the important parts):

We are often asked if John Frieda products are cruelty-free. In our never-ending quest to get our transformative formulas just right, we test our formulas rigorously, but we absolutely do not test on animals.

We follow the conventions of the EU and other governmental bans on animal testing for cosmetics. Occasionally, laws and regulations require testing of certain materials outside of the cosmetics category on animals. Since the 1980s, Kao Corporation has been actively working with industry associations and relevant third parties to find robust alternatives to animal testing (many of which have been adopted as international guidelines for non-animal testing).

Source: John Frieda
  • Must not test their finished products or ingredients on animals
  • Must make sure that their suppliers don’t test on animals
  • Must not commission third parties to test their products on animals
  • Must not sell their products in stores in mainland China, or other countries where animal testing is still required by law

However, as you can see in the animal testing policy quoted above, the ingredients used within John Frieda products are tested on animals.

Additionally, since John Frieda products are sold in mainland China, their finished products are also tested on animals there.

Therefore, John Frieda is not a cruelty free brand.

Keep on reading for more information!

Is John Frieda sold in China?

John Frieda is sold in mainland China where animal testing is still required by law.

Why can’t cruelty free brands sell in mainland China?

Animal testing is still happening for products sold in physical stores in mainland China.

Pre-market animal testing is required for all special-use imported products, and non-routine post-market testing on animals may also be done in cases of customer complaints.

However, please keep in mind that this doesn’t apply to products sold in stores at the airports, or in Hong Kong.

Also, products can be sold online and shipped to mainland China without being tested on animals.

Is John Frieda owned by a parent brand? If yes, is it cruelty free?

John Frieda is owned by Kao, which is not a cruelty free company.

Is John Frieda vegan?

John Frieda is not 100% vegan as a brand.

Additionally, please note that since John Frieda ingredients and finished products are tested on animals and are therefore not cruelty free, I wouldn’t consider them vegan-friendly.

Cruelty free and vegan alternatives to John Frieda

John Frieda is a haircare brand, famous for their products for bleached and damaged hair, as well as styling products and more.

There are so many hair care brands that are cruelty free! That’s why, in my opinion, there’s really no excuse for supporting brands that test on animals.

Some of the best cruelty free alternatives to John Frieda are:




It’s A 10

Shea Moisture



Now it’s your turn!

What are your favorite cruelty free hair care brands?

Let me know in the comments below!

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