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Is Kiko Cruelty Free and Vegan? (2021 Update)

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Kiko is 100% cruelty free. None of their ingredients or finished products are tested on animals.

Although they do have a lot of vegan options, Kiko is not 100% vegan as a brand. 

If you’re interested in learning more about this ethical makeup brand, keep on reading.

And if you want to explore some new Kiko products, make sure to check out the last section of this post where I’ve listed some of their best-sellers.

Let’s dive right in!

Is Kiko cruelty free? Are Kiko products tested on animals?

Kiko doesn’t test on animals and is 100% cruelty free.

  • Kiko finished products aren’t tested on animals by anyone, anywhere in the world
  • The ingredients used in their products are never tested on animals by anyone, anywhere in the world
  • Third parties never test Kiko products on animals
  • Kiko is not sold in mainland China, or in any country where animal testing is still required by law

Let’s take a look at Kiko’s official animal testing policy:

KIKO does not carry out or order testing on animals, pursuant to the relative European laws.

This guarantee does not only include finished products but also the latest generation raw materials, tested from 2004 onwards. In fact, European legislation for cosmetics has prohibited animal testing since 2004 on finished products, a practice stopped by the cosmetics industry 15 years before the law went into effect. A ban, valid in all EU territories, not only on the sale of final cosmetic formulations which have undergone animal testing but also products containing ingredients tested on animals outside of the European Community came into effect on March 11, 2009.

In March 2013, a ban on the sale of cosmetic products containing ingredients tested for specific toxicity trials came into effect (toxicity from repeated use, reproductive toxicity and toxicokinetics) on substances to be used for cosmetic purposes.

KIKO is committed to the pursuit of progress in Italian and European cosmetics through research into alternative tests to animal toxicological tests that protect consumer safety.

source: Kiko Milano

Keep on reading for more information!

Is Kiko sold in China?

No, Kiko products are NOT sold in physical stores in mainland China.

Why can’t cruelty free brands sell in mainland China?

Animal testing is still happening for products sold in physical stores in mainland China.

Pre-market animal testing is required for all special-use imported products, and non-routine post-market testing on animals may also be done in cases of customer complaints.

However, please keep in mind that this doesn’t apply to products sold in stores at the airports, or in Hong Kong.

Also, products can be sold online and shipped to mainland China without being tested on animals.

Is Kiko owned by a parent brand? If yes, is it cruelty free?

Kiko is owned by Gruppo Percassi S.p.A.

Gruppo Percassi is an Italian entrepreneurial organization that invests in business in different sectors, from sports, to retail and even real estate.

Is Kiko vegan?

Kiko is not a 100% vegan brand.

However, they do have a lot of vegan options so make sure to check the ingredient list.

Best Kiko products

Kiko Milano is a cosmetics brand that sells makeup, skincare and more!

Their products are available on Amazon.

Make sure to try some of their best-sellers! Kiko is very famous for their eyes and cheeks palettes, so you can start with the Smart Eyes And Cheeks Palette 04, which is one of their best-selling products.


Now, I’d like to hear from you!

Have you tried any Kiko products? If so, what are your favorites?

Tell me in the comments below!

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