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Home » Not Cruelty Free » Is Makeup Forever Cruelty Free and Vegan? (2022 Update)

Is Makeup Forever Cruelty Free and Vegan? (2022 Update)

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Makeup Forever is not cruelty free. This means that their products are tested on animals.

Additionally, Makeup Forever is not 100% vegan as a brand. However, they do have some vegan-friendly products.

If you want to learn more about this brand and find out why they’re not cruelty free, keep on reading!

Also, if you’re looking for new cruelty free makeup products to add to your collection, make sure to check out the last section of this post where you’ll find some of the best Makeup Forever cruelty free alternatives.

Let’s dive right in!

Is Makeup Forever cruelty free? Are Makeup Forever products tested on animals?

Makeup Forever is NOT cruelty free.

Makeup Forever is one of those brands that don’t even have an animal testing policy, or at least they’re not transparent about it. Usually, brands that are cruelty free proudly share their cruelty free status with the world because they have nothing to hide.

The problem with this brand, however, is that they sell their products in mainland China where animal testing is required by law. That’s why Makeup Forever is not cruelty free.

Additionally, they don’t share any information about their suppliers or third parties testing their products or ingredients on animals.

Also, please note that Makeup Forever is on PETA’s list of companies that test on animals.

Keep on reading for more information!

Is Makeup Forever sold in China?

Yes, Makeup Forever is sold in mainland China where animal testing is still required.

Why can’t cruelty free brands sell in mainland China?

Animal testing is still happening for products sold in physical stores in mainland China.

Pre-market animal testing is required for all special-use imported products, and non-routine post-market testing on animals may also be done in cases of customer complaints.

However, please keep in mind that this doesn’t apply to products sold in stores at the airports, or in Hong Kong.

Also, products can be sold online and shipped to mainland China without being tested on animals.

Is Makeup Forever owned by a parent brand? If yes, is it cruelty free?

Makeup Forever is owned by LVMH (Moët Hennessy Louis Vuitton), a French multinational corporation and conglomerate, which is not cruelty free.

Louis Vuitton (owned by LVMH) is definitely not an animal-friendly brand – they use fur, leather, wool and other animal-derived materials. They have been especially criticised by PETA for their participation in the exotic skins industry (warning: the linked PETA article contains content which might be disturbing to some readers).

Is Makeup Forever vegan?

Makeup Forever is NOT 100% vegan.

However, they do have some vegan options. 

Cruelty free and vegan alternatives to Makeup Forever

Makeup Forever is a makeup brand, mostly famous for their foundations and eyeshadows.

There are so many makeup brands that are cruelty free! That’s why, in my opinion, there’s really no excuse for supporting brands that test on animals.

Some of the best cruelty free alternatives to Makeup Forever are:

Milk Makeup


Urban Decay


IT Cosmetics



Now it’s your turn!

What are your favorite cruelty free makeup brands?

Let me know in the comments below!

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