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Is Makeup Revolution Cruelty Free and Vegan? (2021 Update)

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Makeup Revolution (also known as Revolution Beauty) is 100% cruelty free. None of their ingredients and finished products are tested on animals, by anyone, anywhere in the world.

However, Makeup Revolution is not 100% vegan as a brand because some of their products may contain animal-derived ingredients or animal by-products.

If you want to learn more about this cruelty free brand, keep on reading.

And by the way, if you’d like to discover some of the most popular Makeup Revolution products, make sure to check out the last section of this post where I’ve listed some of their best-sellers.

Let’s dive right in!

Is Makeup Revolution cruelty free? Are Makeup Revolution products tested on animals?

Makeup Revolution doesn’t test on animals and is 100% cruelty free.

  • Makeup Revolution’s finished products aren’t tested on animals by anyone, anywhere in the world
  • The ingredients used in their products are never tested on animals by anyone, anywhere in the world
  • Third parties never test Makeup Revolution products on animals
  • Makeup Revolution is not sold in mainland China, or in any country where animal testing is still required by law

This is the official Makeup Revolution animal testing statement:

Our products are always PETA-certified cruelty free, never tested on animals and are 76% vegan, and growing.

Source: Revolution Beauty

I reached out to this brand with my questionnaire and confirmed that they’re truly cruelty free. This is their response:

Since the 1st of July 2014 China Food & Drug Administration (CFDA) stopped requiring tests for ordinary cosmetics including makeup, skin & hair care products that are produced in the country so testing on animals in china is not longer the law.

Testing of finished cosmetic products and their ingredients in animals, where conducted for the purposes of the Directive – no longer allowed in the EU.

Marketing in the EU of finished cosmetic products tested in animals was banned on 11th March 2009. It is also illegal to market a finished cosmetic product if it contains ingredients tested in some animal tests. These tests include irritation and acute toxicity for which validated non-animal alternatives are available.

From 11 March 2013, any cosmetic product that contains an ingredient tested in animals for the purposes of the Directive will not be allowed for sale in the EU, irrespective of whether or not an alternative test is available.

Please be assured that all of our products and materials used are not tested on animals (alive or dead) or any animal tissues.

source: email communication with Makeup Revolution

I still had some uncertainty regarding the Chinese market because I still wasn’t sure whether they sell there or not.

However, in the follow-up communication they confirmed that they don’t sell in mainland China.

So, in conclusion, Revolution Beauty (also known as Makeup Revolution) is cruelty free.

Additionally, Makeup Revolution is PETA approved as a cruelty free brand.

If you’re confused by the different cruelty free certifications and want to learn about the differences between them, check out my post Cruelty Free Certifications Explained: Who Can You Trust?.

Keep on reading for more information!

Is Makeup Revolution sold in China?

Makeup Revolution products are NOT sold in physical stores in mainland China.

Why can’t cruelty free brands sell in mainland China?

Animal testing is still happening for products sold in physical stores in mainland China.

Pre-market animal testing is required for all special-use imported products, and non-routine post-market testing on animals may also be done in cases of customer complaints.

However, please keep in mind that this doesn’t apply to products sold in stores at the airports, or in Hong Kong.

Also, products can be sold online and shipped to mainland China without being tested on animals.

Is Makeup Revolution owned by a parent brand? If yes, is it cruelty free?

Makeup Revolution is owned by TAM Beauty, a company that doesn’t test on animals.

Is Makeup Revolution vegan?

Makeup Revolution is not 100% vegan.

However, most of their products actually are vegan.

In fact, 76% of their products are vegan, and this number is continuously growing.

If you’re looking for vegan products, always make sure to check the ingredient list.

Best Makeup Revolution products

Makeup Revolution is a popular beauty brand known for their affordable makeup collections, but they also sell skincare, haircare, accessories, body care products, and more. 

You can find their products on Amazon.

Definitely check out some of their best-sellers!

Try this Makeup Revolution Golden Sugar 2 Palette, which is basically a collection of 8 highly pigmented bronzers, blushers and highlighters appropriate for every makeup look and style.


Now it’s your turn!

Have you tried any Makeup Revolution products? If so, what are your favorites?

Tell us in the comments below!

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