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Is Missha Cruelty Free and Vegan? (2022 Update)

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Missha is not cruelty free because their products are tested on animals where required by law (in mainland China).

Additionally, Missha is not 100% vegan as a brand. 

To learn more about this brand and find out why they’re not cruelty free, keep on reading!

By the way, if you’re looking for new Korean beauty products to add to your beauty routine, make sure to check out the last section of this post where you’ll find some of the best Missha cruelty free alternatives.

Let’s dive right in!

Is Missha cruelty free? Are Missha products tested on animals?

Missha is NOT cruelty free.

In order to be cruelty free, brands:

  • Must not test their finished products or ingredients on animals
  • Must make sure that their suppliers don’t test on animals
  • Must not commission third parties to test their products on animals
  • Must not sell their products in stores in mainland China, or other countries where animal testing is still required by law

Missha doesn’t have an official animal testing policy.

During my research I discovered that Missha products are sold in mainland China, which is in contradiction with the last bullet point above.

Currently, all brands that sell their products in stores in mainland China have to agree to have their products tested on animals, so they can’t be cruelty free.

Therefore, Missha is not cruelty free.

Keep on reading for more information!

Is Missha sold in China?

Missha is sold in mainland China where animal testing is still required by law.

Missha has been selling in China since 2012:

In August 2012, as part of Lotte Department Store’s expansion programme into China, a replica of Seoul’s main shopping district Myeong-dong was featured in its new store in Tianjin, with outlets of Missha, The Face Shop and Skin Food.

Source: Wikipedia

Why can’t cruelty free brands sell in mainland China?

Animal testing is still happening for products sold in physical stores in mainland China.

Pre-market animal testing is required for all special-use imported products, and non-routine post-market testing on animals may also be done in cases of customer complaints.

However, please keep in mind that this doesn’t apply to products sold in stores at the airports, or in Hong Kong.

Also, products can be sold online and shipped to mainland China without being tested on animals.

Is Missha owned by a parent brand? If yes, is it cruelty free?

Missha is owned by ABLE C&C CO., Ltd, a company which is not cruelty free (because they own brands that test on animals).

Is Missha vegan?

Missha is not 100% vegan. Some of their products contain animal-derived ingredients or animal by-products.

In fact, this brand is known for its collection of products which contain snail slime extract, an ingredient that isn’t vegan. 

Additionally, please note that since Missha products may be tested on animals in China and are therefore not cruelty free, I wouldn’t consider them vegan-friendly.

Cruelty free and vegan alternatives to Missha

Missha is a popular K-Beauty brand. They’re mostly well-known for their skincare products, but they also sell makeup and other beauty products.

There are so many beauty brands that are cruelty free!

That’s why, in my opinion, there’s really no excuse for supporting brands that test on animals.

Some of the best cruelty free alternatives to Missha are:





If you want to discover more Korean beauty skincare brands, check out my post on Cruelty Free Korean Skin Care: 7 Best K-Beauty Brands (2021 Update).

Now it’s your turn!

What are your favorite cruelty free brands?

Let me know in the comments below!

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