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Is Oriflame Cruelty Free and Vegan? (2022 Update)

Is Oriflame Cruelty Free and Vegan featured image

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Oriflame is not cruelty free. This means that their products are tested on animals.

Additionally, Oriflame is not 100% vegan as a brand. However, they do have some vegan options.

To learn more about this brand and find out why they’re not cruelty free, keep on reading!

And if you’re looking for new cruelty free products to add to your beauty routine, make sure to check out the last section of this post where you’ll find some of the best Oriflame cruelty free alternatives.

Let’s dive right in!

Is Oriflame cruelty free? Are Oriflame products tested on animals?

Oriflame is NOT cruelty free.

In order to be cruelty free, brands:

  • Must not test their finished products or ingredients on animals
  • Must make sure that their suppliers don’t test on animals
  • Must not commission third parties to test their products on animals
  • Must not sell their products in stores in mainland China, or other countries where animal testing is still required by law

Let’s look at Oriflame’s animal testing policy (I’ve highlighted the important part):

Oriflame does not conduct or request animal testing to substantiate the safety or efficacy of any of its products or ingredients at any stage of the product development process.

However, Oriflame must abide by the laws and regulations of the countries in which it operates and some countries require test data gained through animal testing in order to legally register the products in that market. Where this applies, we supply complete product registration information including a full safety assessment in line with the requirements of the European Cosmetics Regulation.

This should negate the need for any animal testing and we make every effort to persuade the relevant authorities to accept this data. Where we cannot do so, we must reluctantly submit the products for additional testing, which may include animal testing.

source: Oriflame

So, Oriflame admits that their products are sold in countries where animal testing is required by law.

Therefore, Oriflame is not cruelty free.

Keep on reading for more information!

Is Oriflame sold in China?

Oriflame is sold in mainland China where animal testing is still required by law.

Why can’t cruelty free brands sell in mainland China?

Animal testing is still happening for products sold in physical stores in mainland China.

Pre-market animal testing is required for all special-use imported products, and non-routine post-market testing on animals may also be done in cases of customer complaints.

However, please keep in mind that this doesn’t apply to products sold in stores at the airports, or in Hong Kong.

Also, products can be sold online and shipped to mainland China without being tested on animals.

Is Oriflame owned by a parent brand? If yes, is it cruelty free?

Oriflame is a multi-level marketing company that isn’t owned by a parent brand.

Is Oriflame vegan?

Oriflame is not 100% vegan.

They do have some vegan products, but some of their products contain animal-derived ingredients or by-products, which means they can’t be vegan.

For some products, we use selectively sourced animal byproducts – such as beeswax and honey, lanolin derivates (a secretion from wool-bearing animals) and dairy products. We use fish oil from sustainable managed stocks in our Wellness food supplements range.

Source: Oriflame

Also, please note that since Oriflame products may be tested on animals in China and are therefore not cruelty free, I wouldn’t consider them vegan-friendly.

Cruelty free and vegan alternatives to Oriflame

Oriflame is a brand that sells all types of cosmetics and other products including makeup, skincare, haircare, fragrance and more.

There are so many beauty brands that are cruelty free! That’s why, in my opinion, there’s really no excuse for supporting brands that test on animals.

Some of the best cruelty free alternatives to Oriflame are:


The Ordinary


Youth to People

Paula’s Choice



Milk Makeup


Urban Decay


IT Cosmetics




Le Labo


Now it’s your turn!

What do you think about Oriflame’s animal testing policy? What are your favorite cruelty free brands?

Let me know in the comments below!

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