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Is Pixi Cruelty Free and Vegan? (2021 Update)

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Pixi is 100% cruelty free. None of their ingredients or finished products are tested on animals, by anyone, anywhere in the world.

However, Pixi is not 100% vegan as a brand because some of their products contain animal-derived ingredients or animal by-products.

If you want to learn more about this cruelty free brand, keep on reading.

And if you’d like to discover some of the most popular Pixi products, make sure to check out the last section of this post where I’ve listed some of their best-sellers.

Let’s dive right in!

Is Pixi cruelty free? Are Pixi products tested on animals?

Pixi doesn’t test on animals and is 100% cruelty free.

I have confirmed that:

  • Pixi’s finished products aren’t tested on animals by anyone, anywhere in the world
  • The ingredients used in their products are never tested on animals by anyone, anywhere in the world
  • Third parties never test Pixi products on animals
  • Pixi is not sold in mainland China, or in any country where animal testing is still required by law

Let’s look at their official animal testing policy:

Does Pixi test on animals?

Pixi does not test on animals, nor do we have any other parties, such as suppliers, conduct any animal testing on our behalf. Pixi uses only the highest quality ingredients which have a proven safety record and are widely used in the cosmetics industry.

source: Pixi

That answers almost all of our questions except for the last one regarding selling in China. So, I reached out to Pixi and confirmed that they don’t sell in mainland China.

Q: I would like to ask whether Pixi products are available for sale in physical stores in mainland China?

A: Customers in China are available to purchase Pixi through cross-border e-commerce, which allows us to remain cruelty-free by avoiding the need to undergo animal testing.

source: email communication with Pixi

So, in mainland China, Pixi is only available online. That means that they don’t sell in physical stores, and therefore their products can’t be subjected to post-market animal testing in China.

Therefore, Pixi is 100% cruelty free.

Keep on reading for more information!

Is Pixi sold in China?

No, Pixi products are NOT sold in physical stores in mainland China.

Keep in mind that although their products are sold in China online, they still remain cruelty free because animal testing requirements only apply to products sold in physical stores.

Why can’t cruelty free brands sell in mainland China?

Animal testing is still happening for products sold in physical stores in mainland China.

Pre-market animal testing is required for all special-use imported products, and non-routine post-market testing on animals may also be done in cases of customer complaints.

However, please keep in mind that this doesn’t apply to products sold in stores at the airports, or in Hong Kong.

Also, products can be sold online and shipped to mainland China without being tested on animals.

Is Pixi owned by a parent brand? If yes, is it cruelty free?

Pixi is not owned by a parent company.

Is Pixi vegan?

Pixi is not 100% vegan.

However, they do have a lot of vegan options.

The following is a Pixi vegan product list:

Glow Tonic

Rose Tonic

Overnight Glow Serum

Double Cleanse

Rose Remedy Mask

Rose Oil Blend

Retinol Tonic

Glow Mud Cleanser

Rose Cream Cleanser

Milky Remedy Mask

Makeup Fixing Mist

Large Lash Mascara

Lash Line Ink

MatteLast Liquid Lip

Vitamin-C Remedy Mask

Hydrating Milky Mist

Flawless & Poreless Primer

Bronzer & Kabuki Brush

Full Cover Foundation Brush

Lash Line Ink

Endless Silky Eye Pen

Glow Tonic

Lower Lash Mascara

Rose Tonic

Natural Brow Duo

Liquid Fairy Lights

H20 Skin Tinted Face Gel

Pat Away Concealing Base

Eye Define Waterline

Endless Brow Gel Pen

Brow Tamer

Blusher & Kabuki Brush

Glow-y Gossamer Duo Highlighter

Source: M&S

This list is not exhaustive, so always make sure to check the ingredient list if you’re looking for vegan products.

Best Pixi products

Pixi is a beauty brand that is mostly focused on skincare, but they have a great makeup offer too!

You can find Pixi products on Amazon.

Definitely check out their best-seller – the Pixi Glow Tonic with Aloe Vera & Ginseng, a gentle toner that cleans pores, removes excess oil and purifies your skin. It’s become a cult product and for a good reason – everyone loves the skin glow and radiant effect they get after using it! 

If you’d like to discover more cruelty free skincare brands, check out my post on the 7 Best Cruelty Free Skin Care Brands in 2021 That Are Also 100% Vegan and Sustainable.


Now it’s your turn!

Have you tried any Pixi products? If so, what are your favorites?

Tell us in the comments below!

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