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Is Pureology Cruelty Free and Vegan? (2021 Update)

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Pureology is 100% cruelty free and vegan. Their ingredients and finished products are never tested on animals.

Additionally, as a 100% vegan brand, none of Pureology’s products contain any animal-derived ingredients or by-products.

If you want to learn more about this awesome and ethical hair care brand, keep on reading!

And by the way, if you’re looking to update your hair care routine with some cruelty free and vegan products, make sure to check out the last section of this post where you’ll find some of the best Pureology products.

Let’s dive right in!

Is Pureology cruelty free? Are Pureology products tested on animals?

Pureology doesn’t test on animals and is 100% cruelty free.

  • Pureology’s finished products aren’t tested on animals by anyone, anywhere in the world
  • The ingredients used in their products are never tested on animals by anyone, anywhere in the world
  • Third parties never test Pureology products on animals
  • Pureology is not sold in mainland China, or in any country where animal testing is still required by law

Pureology is certified cruelty free and vegan by PETA’s Beauty Without Bunnies program.

If you’re confused by the different cruelty free certifications and want to learn about the differences between them, check out my post Cruelty Free Certifications Explained: Who Can You Trust?.

Keep on reading for more information!

Is Pureology sold in China?

No, Pureology products are NOT sold in physical stores in mainland China.

Why can’t cruelty free brands sell in mainland China?

Animal testing is still happening for products sold in physical stores in mainland China.

Pre-market animal testing is required for all special-use imported products, and non-routine post-market testing on animals may also be done in cases of customer complaints.

However, please keep in mind that this doesn’t apply to products sold in stores at the airports, or in Hong Kong.

Also, products can be sold online and shipped to mainland China without being tested on animals.

Is Pureology owned by a parent brand? If yes, is it cruelty free?

Pureology is owned by L’Oréal, which is a company that tests on animals.

I have an entire dedicated post about L’Oréal’s cruelty free status and animal testing policy, so if you want to learn more, check it out.

Pureology was acquired by L’Oréal back in 2007.

Even though when it comes to animal testing L’Oréal can’t be trusted, they do own other brands which have remained cruelty free, such as NYX, IT Cosmetics and Urban Decay.

Bottom line: although Pureology is owned by a company that tests on animals, Pureology itself is 100% cruelty free as a brand. 

Is Pureology vegan?

Pureology is 100% vegan.

None of Pureology’s products and formulas contain any animal-derived ingredients or by-products.

Best Pureology products

Pureology is a cruelty free and vegan hair care brand that specializes in professional products for color-treated hair.

All of their products are sulfate-free.  

If you’re looking for salon-quality hair care products that are safe for your color-treated hair and don’t harm the environment or animals, you’re going to love Pureology!

If you want to learn more about their sustainability practices – Pureology has an entire page dedicated to this topic on their website.

Pureology products are available on Amazon.

I definitely recommend that you check out their best-sellers:

If your hair feels dry, you should definitely try the Pureology Hydrate Moisturizing Shampoo. Or, if you’re looking for that one product that is going to provide multiple benefits for your hair, you have to try the Pureology Colour Fanatic Leave-In Conditioner, which acts as a heat protectant, detangler, conditioner, styling product… and more!


Now it’s your turn!

What are some of your favorite cruelty free hair care brands? Have you tried any Pureology products? 

Tell me in the comments below!

1 thought on “Is Pureology Cruelty Free and Vegan? (2021 Update)”

  1. Pingback: Is Pantene Cruelty Free and Vegan? (2021 Update) - Cruelty Free Only

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