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Is Purito Cruelty Free and Vegan? (2021 Update)

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Purito is a Korean skin care brand that is 100% cruelty free and vegan. They’re also eco-friendly and sustainable. 

Read the analysis below and find out everything you need to know about this awesome Korean skincare brand.

You can find a list of the best Purito products at the end of this post.

Let’s dive right in!

Is Purito cruelty free? Are Purito products tested on animals?

Purito is 100% cruelty free.

  • Purito’s finished products are never tested on animals by anyone, anywhere in the world
  • The ingredients used in their products are never tested on animals by anyone, anywhere in the world
  • Third parties never test Purito products on animals
  • Purito is not sold in mainland China, or in any country where animal testing is still required by law

Purito doesn’t have any cruelty free certifications, which isn’t uncommon for Korean brands.

Let’s take a look at the details.

Is Purito sold in China?

No, Purito products are NOT sold in mainland China, where animal testing is still required by law.

Pre-market animal testing is required for all imported products, and non-routine post-market testing on animals may also be done in cases of customer complaints.

Is Purito owned by a parent brand? If yes, is it cruelty free?

Purito is owned by HINATURE Inc., a Korean company established in 2017.

HINATURE Inc. distributes a wide range of skincare products, including their own private brand Purito.

There’s very little information on HINATURE online, so I couldn’t figure out whether they’re 100% cruelty free or not.

However, since they don’t own any brands other than Purito (which is cruelty free), and they’re only a distributor for other cosmetics brands, they are cruelty free in my opinion. 

Is Purito vegan?

Purito is 100% vegan. None of their products contain any animal-derived ingredients.

This means that every single Purito product is vegan, which is amazing.

They used to have a product containing snail filtrate, but have since decided to go 100% vegan and have discontinued that product.

I reached out to them to confirm this:

Could you clarify whether all Purito products are 100% vegan? Or, in other words: does Purito have any products that contain animal by-products or animal-derived ingredients?

My confusion stems from the PURITO Snail Repair Advanced Serum, which contains snail filtrate.

However, it seems that this product is not available anymore neither on your website, nor on Amazon and YesStyle.

Does Purito still produce and sell this product? Are all Purito products 100% vegan?

This is what they answered:

We decided to discontinue all the products which contain the snail filtrate to be 100% vegan brand.

We replaced all ingredients to other vegan ingredients for the new products.

Overall, we can confirm that all products of our brand are 100% vegan.

Source: an excerpt from an email by a Purito representative

I’m so happy that they’re vegan, especially since there aren’t a lot of 100% vegan and cruelty free Korean skin care brands.

Check out my post on the best cruelty free Korean skin care brands to discover other similar brands to Purito.

Is Purito a sustainable brand?

Yes, Purito tries to follow sustainable manufacturing practices as much as possible and uses recyclable packaging.

All of their products are packaged in recycled packaging and boxes.

Additionally, the packaging of Purito products is also biodegradable and recyclable.

Best Purito products

Purito offers a wide variety of skin care products, including toners, serums, creams, cleansers, BB cream and even sun care. Additionally, they have an entire Centella Line.

And yes, it’s true!

They have unscented versions of most of their products, so even if you have sensitive skin, you have nothing to worry about!

They’re an affordable brand, so I encourage you to check them out.

I love the PURITO Centella Green Level Unscented Sun SPF50+ which absorbs really fast into the skin and moisturizes your skin, leaving it protected from the sun for long periods of time.

Another great product is the PURITO Centella Unscented Serum, a rejuvenating serum from the Centella line.

Also, make sure to check out Stylevana – an online store for everything Asian Beauty-related, especially K-Beauty.

They have some of the best price ranges for K-Beauty.

Additionally, Stylevana often has a lot of products on sale and other promotions, so go check them out!


Now, it’s your turn.

Have you tried any Purito products or Korean skin care in general? If so, what are your favorite products? 

Share in the comments below!