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Is Rimmel Cruelty Free and Vegan? (2022 Update)

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Rimmel is not cruelty free. This means that their products are tested on animals.

Additionally, Rimmel is not 100% vegan as a brand because some of their products contain animal-derived ingredients or by-products.

If you’d like to know why they’re not cruelty free and learn more about this brand, keep on reading!

And by the way, if you’re looking for new cruelty free products to add to your beauty routine, make sure to check out the last section of this post where you’ll find some of the best Rimmel cruelty free alternatives.

Let’s dive right in!

Is Rimmel cruelty free? Are Rimmel products tested on animals?

Rimmel is NOT cruelty free.

In order to be cruelty free, brands:

  • Must not test their finished products or ingredients on animals
  • Must make sure that their suppliers don’t test on animals
  • Must not commission third parties to test their products on animals
  • Must not sell their products in stores in mainland China, or other countries where animal testing is still required by law

Let’s look at Rimmel’s animal testing policy (I’ve highlighted the important point):

At Coty, we do not test our products on animals and are committed to ending animal testing across our industry.

All our products are safe and have been developed, manufactured and packaged in compliance with the laws, regulations and guidelines that are applicable in each country in which they are sold.

Coty’s human safety experts review our ingredients, as well as the finished products, by applying the best science, based on the use of recognized alternatives to animal testing, existing safety data and, increasingly, the sharing of such data with other parties and industries.

Some governments or agencies stipulate the testing of finished products on animals in accordance with local legal and regulatory requirements. An example is China, where we continue to be involved in the dialogue with the Chinese authorities, including through our active membership of industry groups, to find alternatives to their use of animal testing.

Source: Rimmel’s animal testing policy

So, Rimmel admits that their products are sold in mainland China. This is in contradiction with one of the requirements for cruelty free brands.

Even though China has relaxed their animal testing requirements, brands that sell in China still can’t be cruelty free.

Therefore, Rimmel is not cruelty free.

Keep on reading for more information!

Is Rimmel sold in China?

Rimmel is sold in mainland China where animal testing is still required by law.

Why can’t cruelty free brands sell in mainland China?

Animal testing is still happening for products sold in physical stores in mainland China.

Pre-market animal testing is required for all special-use imported products, and non-routine post-market testing on animals may also be done in cases of customer complaints.

However, please keep in mind that this doesn’t apply to products sold in stores at the airports, or in Hong Kong.

Also, products can be sold online and shipped to mainland China without being tested on animals.

Is Rimmel owned by a parent brand? If yes, is it cruelty free?

Rimmel is owned by Coty, a company that isn’t cruelty free.

Is Rimmel vegan?

Rimmel is not 100% vegan.

They have some vegan products, but a lot of their products contain animal-derived ingredients or by-products, which means they can’t be vegan.

Also, please note that since Rimmel products may be tested on animals in China and are therefore not cruelty free, I wouldn’t consider them vegan-friendly.

Cruelty free and vegan alternatives to Rimmel

Rimmel is British beauty brand focused on makeup. 

There are so many beauty brands that are cruelty free! That’s why, in my opinion, there’s really no excuse for supporting brands that test on animals.

Some of the best cruelty free alternatives to Rimmel are:

Milk Makeup


Urban Decay


IT Cosmetics



Now it’s your turn!

What do you think about Rimmel’s animal testing policy? What are your favorite cruelty free brands?

Let me know in the comments below!

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