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Is Tarte Cruelty Free and Vegan? (2021 Update)

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Tarte is 100% cruelty free. None of their ingredients or finished products are tested on animals.

Although most of their products are vegan, Tarte is not 100% vegan as a brand. 

If you’re interested in learning more about this ethical makeup brand, keep on reading.

And if you want to explore some new Tarte products, make sure to check out the last section of this post where I’ve listed some of their best-sellers.

Let’s dive right in!

Is Tarte cruelty free? Are Tarte products tested on animals?

Tarte doesn’t test on animals and is 100% cruelty free.

  • Tarte finished products aren’t tested on animals by anyone, anywhere in the world
  • The ingredients used in their products are never tested on animals by anyone, anywhere in the world
  • Third parties never test Tarte products on animals
  • Tarte is not sold in mainland China, or in any country where animal testing is still required by law

Additionally, Tarte is certified cruelty free by PETA’s Beauty Without Bunnies program.

If you don’t know the differences between the different cruelty free certifications, check out my post Cruelty Free Certifications Explained: Who Can You Trust?.

Keep on reading for more information!

Is Tarte sold in China?

No, Tarte products are NOT sold in physical stores in mainland China.

Why can’t cruelty free brands sell in mainland China?

Animal testing is still happening for products sold in physical stores in mainland China.

Pre-market animal testing is required for all special-use imported products, and non-routine post-market testing on animals may also be done in cases of customer complaints.

However, please keep in mind that this doesn’t apply to products sold in stores at the airports, or in Hong Kong.

Also, products can be sold online and shipped to mainland China without being tested on animals.

Is Tarte owned by a parent brand? If yes, is it cruelty free?

Tarte is owned by Kose, a company that tests on animals.

However, please note that Tarte has their own animal testing policy, independent of their parent company and therefore they remain cruelty free.

Is Tarte vegan?

Tarte is not a 100% vegan brand.

However, they do have a lot of vegan options.

All of their vegan products are labeled on the packaging, so if you’re looking for vegan products, check for the logo!

You can find the Tarte vegan product list here.

In conclusion, Tarte is a vegan-friendly brand, but is not 100% vegan.

Best Tarte products

Tarte is an affordable and cruelty free makeup brand that sells eye, lip and face makeup, and even some skincare products.

Tarte products are available on Amazon.

Make sure to try some of their vegan best-sellers! You can start with the Tarte Shape Tape Concealer, which is their best-seller and one of the best concealers out there.


Now, I’d like to hear from you!

Have you tried any Tarte products? If so, what are your favorites?

Tell me in the comments below!

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