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Is The Face Shop Cruelty Free and Vegan? (2022 Update)

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The Face Shop is neither cruelty free, nor vegan. Their products are sold in stores in mainland China, so The Face Shop can’t be cruelty free.

On their website, they state that they’re against animal testing. However, The Face Shop never explicitly states that their products are not tested on animals.

They don’t have an animal testing policy published on their website.

Additionally, The Face Shop is neither PETA, nor Leaping Bunny certified.

Is The Face Shop vegan?

The Face Shop is not vegan. Some of their products contain animal-based ingredients.

Some examples include honey and beeswax, found in their foaming cleansers, mascara and face masks, to name a few.

Honey and beeswax are not vegan ingredients, since bees are exploited for the production of these ingredients.

Is The Face Shop vegetarian?

This brand is not vegetarian.

The Face Shop uses collagen in some of their products such as facial masks, eyeliner markers, etc.

Collagen is an animal-based ingredient, a protein usually derived from the skin, hair, nails, bones and ligaments of beef and fish.

Is The Face Shop sold in mainland China?

Yes, The Face Shop products are sold in mainland China.

Animal testing is still required by law for all products sold in mainland China, so The Face Shop can’t be cruelty free.

This is a screenshot from their website, where The Face Shop announces their expansion to the Chinese market.

Why can’t cruelty free brands sell in mainland China?

Animal testing is still happening for products sold in physical stores in mainland China.

Pre-market animal testing is required for all special-use imported products, and non-routine post-market testing on animals may also be done in cases of customer complaints.

However, please keep in mind that this doesn’t apply to products sold in stores at the airports, or in Hong Kong.

Also, products can be sold online and shipped to mainland China without being tested on animals.

Cruelty free and vegan alternatives to The Face Shop

The Face Shop is a popular Korean brand, which offers mostly skincare and personal hygiene products. There are several brands that offer similar products.

Check out my post on the 7 best cruelty free Korean skin care brands, or maybe the one on the 7 best cruelty free skin care brands that are also 100% vegan to discover more alternatives.

Some alternative K-beauty brands of this type that are both cruelty free and vegan include:


Purito is 100% vegan and cruetly free, and is one of the cleanest Korean skin care brands out there, completely focused on pure and natural ingredients.

Carefully-selected plant extracts are the star ingredients in all Purito products.

All of their products are free from toxins such as parabens, synthetic fragrances, ethanol, mineral oil, and other harmful chemicals.

More good news:

If you have very sensitive skin, you’ll love Purito, as they have unscented versions of their most popular products.

Purito is not just cruelty free and vegan, but they’re also actively helping to end animal cruelty by donating a portion of their profits to the Best Friends Animal Society.

And, as if that’s not enough – they’re also environmentally friendly!

First of all, Purito products are very affordable, especially when we take the high quality into consideration.

They have a wide range of skin care products, including toners, serums, creams, cleansers, BB cream and even sun care. Additionally, they have an entire Centella Line.

Check the prices on Amazon.


A-True is one of the most popular K-Beauty brands. They offer a wide variety of skincare products. Some of them include cleansing oil, sunblock, toner and facial mask. Their main ingredient is black and green tea.

A-True is animal testing free, and clearly states their policy regarding this question on their website.

Check the prices on Amazon.


RE:P is an amazing eco-friendly K-Beauty brand. They use all kinds of natural and raw ingredients. Their main ingredient is flower water, based on different plants such as lavender, chamomile and rose. Some popular RE:P products include moisture and relief masks, BB cream, tonic and face cream.

RE:P as a brand is completely cruelty free, and is also the only Leaping Bunny certified K-Beauty brands.

You can check out their products on Amazon.

Now, we’d like to hear from you.

What are your favorite cruelty free and vegan alternatives to The Face Shop? Tell us in the comments below!

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