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Is Too Faced Cruelty Free and Vegan? (2021 Update)

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Too Faced is 100% cruelty free. None of their ingredients or finished products are tested on animals, by anyone, anywhere in the world.

However, Too Faced is not 100% vegan as a brand because some of their products contain animal-derived ingredients or animal by-products.

If you want to learn more about this cruelty free brand, keep on reading.

And if you’d like to discover some of the most popular Too Faced products, make sure to check out the last section of this post where I’ve listed some of their best-sellers.

Let’s dive right in!

Is Too Faced cruelty free? Are Too Faced products tested on animals?

Too Faced doesn’t test on animals and is 100% cruelty free.

I have confirmed that:

  • Too Faced’s finished products aren’t tested on animals by anyone, anywhere in the world
  • The ingredients used in their products are never tested on animals by anyone, anywhere in the world
  • Third parties never test Too Faced products on animals
  • Too Faced is not sold in mainland China, or in any country where animal testing is still required by law

Too Faced is approved by PETA’s Beauty without bunnies program.

If you don’t know the differences between the different cruelty free certifications, check out my post Cruelty Free Certifications Explained: Who Can You Trust?.

Therefore, Too Faced is 100% cruelty free.

Keep on reading for more information!

Is Too Faced sold in China?

No, Too Faced products are NOT sold in physical stores in mainland China.

Why can’t cruelty free brands sell in mainland China?

Animal testing is still happening for products sold in physical stores in mainland China.

Pre-market animal testing is required for all special-use imported products, and non-routine post-market testing on animals may also be done in cases of customer complaints.

However, please keep in mind that this doesn’t apply to products sold in stores at the airports, or in Hong Kong.

Also, products can be sold online and shipped to mainland China without being tested on animals.

Is Too Faced owned by a parent brand? If yes, is it cruelty free?

Too Faced is owned by Estée Lauder, a company that tests on animals.

If you want to learn more about Estée Lauder, check out my post dedicated to Estée Lauder’s animal testing policy and cruelty free status here.

Estée Lauder owns some brands that aren’t cruelty free, including Dr. Jart, La Mer, MAC, Clinique and Origins, to name a few.

However, when Too Faced was acquired by Estée Lauder back in 2016, they pledged not to enter any market, such as China, where animal testing is required for cosmetics.

Additionally, following concerns from Too Faced fans, cofounder Jerrod Blandino issued this statement of reassurance:

”My values, morals and heart will never change. I have built my life and my company with love, kindness, positivity and compassion for animals and all of God’s creatures. That will NEVER change. This is way bigger than business for me, it’s my life and my heart at the deepest level. It means everything to me.

We have been a champion for animals since our beginning in 1998 and that has only grown stronger and more powerful with every passing day. Rest assured we continue to have iron-clad rules in place that will ensure we will NEVER test on animals and we will NOT sell in China. I’m truly honored that we continue to be supported and acknowledged by Peta. Thank you for your passion and support for animals, I’m grateful you’ve used your voices to ensure animals are protected and treated with kindness and love. I’m right there with you and always will be.”

Source: Yahoo

So, in conclusion, Too Faced has its own animal testing policy, independent of their parent company, which means they’re still 100% cruelty free.

Is Too Faced vegan?

Too Faced is not 100% vegan.

However, they do have a lot of vegan options. Check them out on the Too Faced website.

Best Too Faced products

Too Faced is a cruelty free beauty brand that offers a wide variety of makeup products, as well as some skincare.

You can find Too Faced products on Amazon.

Definitely check out some of their best-sellers! One recommendation is the classic Too Faced Better Than Sex Mascara. It gives your eyelashes incredible volume, curl and makes them longer and fuller – basically everything you want in a mascara!


Now it’s your turn!

Have you tried any Too Faced products? If so, what are your favorites?

Tell us in the comments below!

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