Is OUAI Cruelty Free and Vegan? (2024 Update)

OUAI is 100% cruelty free.

Although they do have some vegan products, OUAI is not 100% vegan as a brand.

If you want to learn everything that you need to know about this ethical hair care brand, keep on reading!

And if you want to update your hair care routine, you can find some OUAI recommendations below.

Let’s dive right in!

Is OUAI cruelty free? Are OUAI products tested on animals?

OUAI doesn’t test on animals and is 100% cruelty free.

• OUAI’s finished products aren’t tested on animals by anyone, anywhere in the world
• The ingredients used in their products are never tested on animals by anyone, anywhere in the world
• Third parties never test OUAI products on animals
• OUAI is not sold in mainland China, or in any country where animal testing is still required by law

Additionally, they’ve published this statement on their website:

As a cruelty-free brand, OUAI does not incorporate animal testing into our development phase or at the production level. We do not provide authorization to any third parties to perform animal testing on our products. In addition, OUAI does not retail within any country that requires animal testing.

Source: OUAI’s website

Keep on reading for more information!

Is OUAI sold in China?

No, OUAI products are NOT sold in physical stores in mainland China.

Why can’t cruelty free brands sell in mainland China?

Animal testing is still happening for products sold in physical stores in mainland China.

Pre-market animal testing is required for all special-use imported products, and non-routine post-market testing on animals may also be done in cases of customer complaints.

However, please keep in mind that this doesn’t apply to products sold in stores at the airports, or in Hong Kong.

Also, products can be sold online and shipped to mainland China without being tested on animals.

Is OUAI owned by a parent brand? If yes, is it cruelty free?

OUAI is not owned by a parent company.

OUAI is an independent company owned by Jen Atkin and Lamees Hamdan.

Is OUAI vegan?

OUAI is not 100% vegan.

However, OUAI does have a lot of vegan products. Always check the ingredients if you’re only looking for vegan options.

Best OUAI products

As a luxury haircare brand, OUAI is pretty affordable.

Regardless of your hair type and hair goals, OUAI offers high-quality carefully-crafted products that target that specific issue.

If your hair is damaged and frizzy, check out the Ouai Leave in Conditioner, which is also featured in my post about the best cruelty free leave-In conditioners.

OUAI products are available on Amazon.

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What do you think?

Have you tried any OUAI products? Do you have any favorite ethical and cruelty free haircare brands?

Tell me in the comments below!