Revlon is not cruelty free. This means that their products are tested on animals.
Additionally, Revlon is not 100% vegan as a brand.
If you’d like to know why they’re not cruelty free and learn more about this brand, keep on reading!
And by the way, if you’re looking for new cruelty free products to add to your beauty routine, make sure to check out the last section of this post where you’ll find some of the best Revlon cruelty free alternatives.
Let’s dive right in!
Is Revlon cruelty free? Are Revlon products tested on animals?
Revlon is NOT cruelty free.
In order to be cruelty free, brands:
- Must not test their finished products or ingredients on animals
- Must make sure that their suppliers don’t test on animals
- Must not commission third parties to test their products on animals
- Must not sell their products in stores in mainland China, or other countries where animal testing is still required by law
Let’s look at Revlon’s animal testing policy (I’ve highlighted the important point):
Revlon does not conduct animal testing and has not done so for decades. We comprehensively test all of our products using the most technologically advanced methods available to ensure they are both innovative and safe to use.
Source: Revlon’s animal testing policy
We believe that all women should have the opportunity to express themselves through makeup and we sell our products in many markets around the world. Regulatory authorities in some countries conduct independent testing in order to satisfy their own mandatory registration requirements and a limited number of these countries have not yet adopted alternative testing methods.
While Revlon complies with the requirements for safety in all of these countries, we continue to collaborate with other companies to advocate for the adoption of alternative testing methods and the elimination of animal testing around the world.
In the highlighted part of their animal testing policy above, Revlon is referring to China, where animal testing is still required by law.
On the FAQ page on their website, they also address cruelty free certifications:
CRUELTY FREE CERTIFICATIONS
source: Revlon’s FAQ page
For U.S. based companies, Third Party Certifications (Leaping Bunny, PETA, etc) require all brands held by a parent company to meet their cruelty-free standards globally. These standards include marketing only in countries in which regulations do not require local animal testing. Revlon Inc., being a parent company, holds a number of brands sold in more than 150 countries around the world, including markets like China where the government performs its own testing for regulatory purposes.
Revlon does not test on animals but does adhere to all regulations in international markets where our brands are sold. Until there is a certification that distinguishes brand vs. the parent company, Revlon will not be eligible for these certifications despite being cruelty-free.
So, Revlon admits that their products are sold in mainland China. This is in contradiction with one of the requirements for cruelty free brands.
Even though China has relaxed their animal testing requirements, brands that sell in China still can’t be cruelty free.
Therefore, Revlon is not cruelty free.
Keep on reading for more information!
Is Revlon sold in China?
Revlon is sold in mainland China where animal testing is still required by law.
Why can’t cruelty free brands sell in mainland China?
Animal testing is still happening for products sold in physical stores in mainland China.
Pre-market animal testing is required for all special-use imported products, and non-routine post-market testing on animals may also be done in cases of customer complaints.
However, please keep in mind that this doesn’t apply to products sold in stores at the airports, or in Hong Kong.
Also, products can be sold online and shipped to mainland China without being tested on animals.
Is Revlon owned by a parent brand? If yes, is it cruelty free?
Revlon is owned by MacAndrews & Forbes, an American holding company that invests in a wide range of industries.
Is Revlon vegan?
Revlon is not 100% vegan.
They may have some vegan products, but a lot of their products contain animal-derived ingredients or by-products, which means they can’t be vegan.
Also, please note that since Revlon products may be tested on animals in China and are therefore not cruelty free, I wouldn’t consider them vegan-friendly.
Cruelty free and vegan alternatives to Revlon
Revlon is a brand that sells all types of cosmetics and other products including makeup, skincare, haircare, fragrance and more.
There are so many beauty brands that are cruelty free! That’s why, in my opinion, there’s really no excuse for supporting brands that test on animals.
Some of the best cruelty free alternatives to Revlon are:
Skincare:
Makeup:
Fragrance:
Now it’s your turn!
What do you think about Revlon’s animal testing policy? What are your favorite cruelty free brands?
Let me know in the comments below!